eToro buys Danish blockchain co Firmo

  • eToro cofounder and CEO Yoni Assia said, “The acquisition of Firmo will enable eToro to accelerate the growth of our tokenized assets offering.
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    Based in Tel Aviv, eToro, which was selected in 2013 by “Globes” as one of Israel’s most promising start-ups, was founded in 2007 by brothers Yoni and Ronen Assia and David Ring with the vision of developing a platform that would open the financial markets to everyone by simplifying the user’s experience.
  • The Firmo team will act as an internal innovation unit tasked with bringing to life the goal of tokenizing all assets on eToro.

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