Here’s Gartner’s Advice for Marketers with Shiny Object Syndrome

  • Marketing executives looking for the next big thing in tech have at least 28 options, according to Gartner’s latest Hype Cycle for Digital Marketing and Advertising, which illustrates how technologies mature from shiny objects to widespread industry adoption-if they don’t die out first.
  • Artificial intelligence for marketing is at the peak of inflated expectations, while customer data platforms (CDPs) and real-time marketing are near peak in Gartner’s projections, which means expectations for these technologies are the highest they’ll ever be.
  • Nevertheless, along with blockchain for advertising, Gartner said these four technologies have the ability to transform how marketers do their jobs and deliver meaningful customer experiences.
  • He said marketers should use the hype cycle to guide their investments in marketing technology, as well as new talent.

Read full article: adweek.com