Ripple Executive Reveals Strategy to Transform Cross-Border Payments, Boost XRP and Grow Blockchain Ecosystem – Coindoo

  • If one is trying to get customers to use the technology, Pestritto is of the belief that it’s always better not to mention that blockchain is a part of the product at all.
  • During a recent meeting hosted by Amazon Web Services in New York, the director of strategic growth at Ripple’s investment arm Xpring, Vanessa Alexandra submitted a report of the firm’s overall strategy.
  • Also, while discussing what it takes to achieve the adoption of blockchain and digital currency worldwide, Pestritto stated that marketing strategies should be dependent on if one intends to get a business or a customer to use the technology.

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